A common and consistent struggle for retailers is how to best utilize their space and their displays to make sure they are increasing traffic and sales. Any retailer will tell you that store layout and displays can never have a "set it and forget" approach. Constantly tweaking and improving your displays while paying attention to how your customers navigate your store is a must.
In doing some of my own research into the science and art of visual merchandising, I came across two different articles with some great insights and explanations as to why particular decisions about displays were made. However, before jumping right into how to "spruce up" displays to improve sales and impulse purchases, let's consider how the actual layout of the entire store may be helping or hurting the customer's experience.
The first article provides some great insight into how and why particular types of retailers choose to set up the floor plans of their stores. If you don't really have a thoughtful and intentional plan about your display configuration, or perhaps it's not functioning quite the way you envisioned it, I would suggest taking a few minutes to review this article. It might help generate some new ideas.
The second article contains a handful of diverse display tactics to employ to help improve sales. Though some of them you've likely heard of before, the article combines explanations of relevant research and studies with helpful examples. Take a moment to see if you are doing everything you can with visual merchandising in your store to provide the best customer experience and drive up your sales. I hope these articles prove helpful.
--Lucas Denzer (Guest Author)
In doing some of my own research into the science and art of visual merchandising, I came across two different articles with some great insights and explanations as to why particular decisions about displays were made. However, before jumping right into how to "spruce up" displays to improve sales and impulse purchases, let's consider how the actual layout of the entire store may be helping or hurting the customer's experience.
The first article provides some great insight into how and why particular types of retailers choose to set up the floor plans of their stores. If you don't really have a thoughtful and intentional plan about your display configuration, or perhaps it's not functioning quite the way you envisioned it, I would suggest taking a few minutes to review this article. It might help generate some new ideas.
The second article contains a handful of diverse display tactics to employ to help improve sales. Though some of them you've likely heard of before, the article combines explanations of relevant research and studies with helpful examples. Take a moment to see if you are doing everything you can with visual merchandising in your store to provide the best customer experience and drive up your sales. I hope these articles prove helpful.
--Lucas Denzer (Guest Author)