With the holiday season fast approaching, I've been thinking about all the changes that go into a retail store to maximize sales during that busy season. The statistics are undeniable, gift card sales sky rocket during this time of year. But that's no accident. Before I talk about ways to improve sales numbers of gift cards, I wanted to take a closer look at the benefits that offering gift cards can bring to your business. One such article that I came across laid out, rather succinctly, multiple advantages that gift cards can bring that no other item in your store can. Admittedly, many of those advantages, I had not considered before. Despite the article being a few years old, it's a good reminder of the unchanging facts about how impactful selling gift cards can be. Next, we'll take a closer look at how to make sure you're not missing out on more gift card sales in your store. But, don't wait to order your gift cards. You want to be fully stocked up for the holiday season.
-- Lucas Denzer (Guest Author)
-- Lucas Denzer (Guest Author)